Start Smart Programme
The Start Smart Programme by UOB FinLab is a practical and comprehensive online programme designed to help new and existing business owners strengthen their digital capabilities and take their business to the next level. The programme covers key business needs with a focus on practical learning.
Choose Your Module Below to Get Started!
Start Right​
Learn how to build a sustainable business, strengthen your digital foundation, and analyse your business model.
Introduction to BMC
Identify gaps and opportunities in your business modelhttps://community.thefinlab.com/courses/transform-your-business-model/lessons/introduction-to-bmc/ 
Customer Segments
Leverage customer personas and segmentation for growthhttps://community.thefinlab.com/courses/understanding-new-business-models/lessons/customer-segments/ 
Value Propositions
Better understand and serve your customer needshttps://community.thefinlab.com/courses/transform-your-business-model/lessons/value-propositions/ 
Channels
Key considerations in product/service delivery and customer outreachhttps://community.thefinlab.com/courses/understanding-new-business-models/lessons/channels/ 
Customer Relationship
Gain clarity and maximise your connections with clientshttps://community.thefinlab.com/courses/understanding-new-business-models/lessons/customer-relationship/ 
Revenue Streams
Evaluate how your business generates cash flowhttps://community.thefinlab.com/courses/understanding-new-business-models/lessons/revenue-streams/ 
Key Resources
Review how you use your business assets to meet your needshttps://community.thefinlab.com/courses/understanding-new-business-models/lessons/key-resources/ 
Key Activities
Utilise technology to enhance your business processeshttps://community.thefinlab.com/courses/understanding-new-business-models/lessons/key-activities/ 
Key Partners
Explore new ways to enhance collaborations with other businesseshttps://community.thefinlab.com/courses/understanding-new-business-models/lessons/key-partners/ 
Cost Structure
Reduce resource acquisition and business activity costshttps://community.thefinlab.com/courses/understanding-new-business-models/lessons/cost-structure/ 
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Start Digital
Leverage digital tools to better manage your business operations, financial management, and
e-commerce capabilities
Definition and concept of digital automation
How technology can address common SME challengeshttps://community.thefinlab.com/courses/digitalise-your-business-operations/lessons/definition-and-concept-of-digital-automation/ 
Pros and Cons of digital automation
Increase efficiency, save costs, and empower your employeeshttps://community.thefinlab.com/courses/digitalise-your-business-operations/lessons/pros-and-cons-of-digital-automation/ 
Automation Strategies and Implementation
Understand automation to strategise for streamlined processeshttps://community.thefinlab.com/courses/digitalise-your-business-operations/lessons/automation-strategies-and-implementation/ 
What is RPA and why is it essential for SMEs?
Automate business processes and maximise your manpowerhttps://community.thefinlab.com/courses/digitalise-your-business-operations/lessons/what-is-rpa-and-why-is-it-essential-for-smes/ 
Introduction to Cross-Border E-Commerce
Cross-Border E-commerce is the process of selling products or services to an international audience, using an online or e-commerce store or platformhttps://community.thefinlab.com/courses/digitalise-your-business-operations/lessons/introduction-to-cross-border-e-commerce-2 
Introduction to Amazon Global Selling
Amazon Global Selling is an ecommerce program that empowers all businesses, regardless of size, to expand globallyhttps://community.thefinlab.com/courses/digitalise-your-business-operations/lessons/introduction-to-amazon-global-selling-2/ 
Get started on your Amazon.com journey
Learn how to create a selling account, list products, fulfill customer orders internationally, and more.https://community.thefinlab.com/courses/digitalise-your-business-operations/lessons/get-started-on-your-amazon-com-journey-2/ 
Southeast Asia Digital Commerce Landscape
Learn how to create a selling account, list products, fulfill customer orders internationally, and more.https://community.thefinlab.com/courses/digitalise-your-business-operations/lessons/southeast-asia-digital-commerce-landscape-2/ 
Synagie Digital Commerce Management (DCM) System
Explore the platform designed to help businesses manage all aspects of their online and digital commerce, sales and operationshttps://community.thefinlab.com/courses/digitalise-your-business-operations/lessons/synagie-digital-commerce-management-dcm-system-2/ 
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Start Growth
Equip yourself with digital marketing skills to reach out to new audiences, gather leads, and pitch your business to raise funds.
Current Marketing Landscape
Explore Singapore's increasingly digital marketing landscapehttps://community.thefinlab.com/courses/increase-sales-and-revenue/lessons/current-marketing-landscape/ 
Planning Your Digital Campaign
Convert consumers into customers and brand advocateshttps://community.thefinlab.com/courses/increase-sales-and-revenue/lessons/planning-your-digital-campaign/ 
Social Media Best Practices
Design visually appealing content without needing advanced design skillshttps://community.thefinlab.com/courses/increase-sales-and-revenue/lessons/social-media-best-practices/ 
Selecting the Right Social Media Platform
Discover the ideal platform for your brand and target audiencehttps://community.thefinlab.com/courses/increase-sales-and-revenue/lessons/selecting-the-right-social-media-platform/ 